How our digital content is created
Our articles are crafted using industry research, interviews with marketing professionals, and hands-on experience from South African brands. We follow a transparent process: researching trends, validating sources, and breaking down complex concepts. Every post is edited for clarity, accuracy, and local relevance. Our team continuously updates content to keep it practical for entrepreneurs and marketers. We believe that sharing our workflow supports reader trust and ensures the quality of insights. Learn our methodology and see the standards behind each resource we provide to help you grow online.
Meet our team
Writers and creatives behind the blog
Thandeka Moyo
Content Strategist
Degrees
BA in Communication Science, University of Pretoria
Specialises in digital content for South African brands. Skilled at research and audience engagement.
Experience
Key skills
Methodologies
Certificates
Johan van Der Merwe
Web Designer
Degrees
Diploma in Multimedia Design, Vega School
Experienced in building visually strong, user-friendly websites. Passionate about digital design trends.
Experience
Key skills
Methodologies
Certificates
Nomusa Zwane
Social Media Writer
Degrees
BA in Media Studies, Wits University
Writes engaging copy for social platforms. Keeps the team updated on South African media trends.
Experience
Key skills
Methodologies
Certificates
Stefan Jacobs
E-commerce Analyst
Degrees
BCom in Marketing Management, University of Cape Town
Supports our e-commerce coverage with research and local trends. Strong background in user experience.
Experience
Key skills
Methodologies
Certificates
How articles evolve
Our standard blog planning and review process
Research topics
Team researches current digital marketing topics in depth.
Draft and review
Writers draft and editors review for local relevance and accuracy.
Design visuals
Web designer creates original images and layout for better clarity.
Publish and update
Content goes live, then gets updated regularly with new insights.
What makes us unique
Compare our blog with major competitors